Marketing is a very diverse phenomenon. Social media marketing agency in London is gaining great popularity among the people. There are a lot of domains in this department of business management which are outdated like print marketing and there are domains that are rising like digital marketing. Within digital marketing, popular trends of selling products and services are using top-notch new aspects of marketing and that is influencer marketing. On social media platforms, there is a rise of influencer marketers who do have many followers. Those followers are happy to follow what their influencers are using and doing. Companies are targeting those people who are famous for particular kinds of activities and people love them. Companies ask them to wear their shirts, suit, and shoes or visit their restaurants and post photos and videos on social media platforms to impress their followers to visit the place or buy certain products. That is how influencer marketing works. Now comes the rise of influence marketing, recent surveys by companies online show the optimistic results for use of influencer as a marketing tool. There are multiple times increase in the searches on google only for marketing influencers. There are more than two hundred platforms for influencer marketers that popped up in the last two years. That is a miraculous increase in the areas in which influencer marketing is happening to attract customers. Recent research shows that the fastest growing tool to acquire customers in the online world is influencer marketing. That shows a rise in influence marketing. One can deduce from the above-given information that companies that are working online are also earning more through influencer marketing rather than advertising and other paid content on other media channels that is why they are investing heavily in influence marketing. That shows the maximum budget of every good going company is going to influence marketing. One research shows that more than 35% of the marketing budget is spent over influence marketing in the last two years. That implies it is gaining size which will be more than 50% in the next few years. That would be showing a dramatic rise in influence marketing. Another reason for the rise in influence marketing is that there is no shortage of every type of person who can be part of influence marketers. The most famous influence marketing platform is Instagram. Data shows that from 2013 to 2017, there is an increase of more than six hundred million users on this platform. That rise in users on Instagram made it a more important influence marketing platform. There are estimated more than one hundred million posts per day on Instagram and there are more than four billion likes that users of Instagram do on Instagram per day. That shows the usage of that platform by people. There is a rise in the tips for marketing budget of companies who are investing in Instagram to increase their fan following and to boost sales. It increased from seven hundred million dollars to more than two billion dollars per year in the last two years.
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