You have a professional-looking and well-designed website that works without a hitch. Everything is great until you begin to realise that actually, no one is visiting your awesome site. Too bad you did not use any search engine optimization (SEO). SEO usually refers to techniques and tricks that improve the visibility of your website and increase its ranking in search engines. For most people, it is just an afterthought while building a website but if the groundworks for SEO are laid early then it can be extremely beneficial for you in the long-term. Many web design agencies in Manchester equally focus on SEO when building a site. So now let us look at the some of the SEO-friendly web design practices that you can do for your site. Incorporate Social Media Integrate your social media elements in your website. Not only will your rank in search engines increase, but your customers will also find it useful, and your company will be presented as personable. Use SEO for Pictures As Well Many people only focus on optimizing the text on their website and do not bother optimizing the images. You need to optimize the pictures as well to increase ranking. Make sure that the image you use is not too big, has a resolution of 72 dpi and is only 30 to 100 kb. If a picture is too big then it will take more time to load and thus your site will slow down. This can negatively affect your ranking. Also, remember to use a keyword for text under an image. However, do make sure to not go overboard with images, only use those that are relevant. Mobile Friendliness Search engines are starting to make mobile-friendliness an important element in website ranking. Google’s algorithm now considers your site performance on mobile a ranking factor. So it is wise to make your website responsive from the start. Responsive websites are those sites that adjust their styling and dimensions according to the device that they are on. Use Search Engine Friendly URLs There have been many advancements in search engines recently but not to the point where it can pick out your obscure site. So make your URLs short and descriptive so that the site can rank better. Do not use any special characters. If you have to separate words in your URL then use a hyphen instead of an underscore. Accessible Design Make sure that your website can be opened on all browsers. The site should also be user-friendly and not slow to operate. This way more visitors and potential customers are going to view your site and increase your search engine ranking. If your site is not accessible then visitors are going to leave early and thus you will not be able to sell your products or services to them. Conclusion Not all web designers are proficient in SEO. The best that you can hope for are designers who are knowledgeable regarding some SEO practices. But a good web designer will make room for SEO growth.
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